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Market entries

Most companies plan to minimize risk offering their product or service in foreign markets.

As different low cost regions has become more competitive with foreign entrants and better quality local suppliers in every sector, companies now need to carefully plan market entry.

Research is required first to segment the market, establish product or service acceptability and to find the optimum route to market. For consumer products and services, some form of consumer research and competitive positioning studies are also required.

Thereafter the target customer/group can be defined and the most appropriate entry route can be determined. Research results may show that the product or service cannot compete with local prices. The best alternative maybe then to produce locally in the region.

At emptum we have a tried and tested process for helping companies enter the low cost markets.